How to Get the Inside Data on Your Customers and Competitors
Knowledge is POWER! And the library’s top business resources will help you find, understand, and implement business research to help your business get off the ground or soar to new heights. This session covers a little bit of everything – from an overview of navigating the databases, to identifying business needs, to developing strategic searches for targeted results. Topics covered include competition, business landscape, industry classification systems, business growth, consumer behavior, business-to-business, business-to-consumer, and targeted market research.