Business Planning – Session 2 – Marketing

October 27, 2016
6:00 pm to 8:30 pm
Chester County Library 450 Exton Square Parkway Exton, PA 19341

Marketing This workshop covers important marketing concepts such as: What is marketing? What does marketing include? And what makes your product and/or service unique? Other topics include pricing strategies, market information resources, market “positioning,” marketing communications, the difference between features and benefits. $25