AgConnect

This four session workshop is all about business plan development. The course is designed to take you through a step-by-step process to create a business plan or update your current plan. The four sessions are: Planning for Business Success; Marketing your Products[ Services and Company; Financial Management of your Business; and, Financing.
We encourage you to register for all four sessions but please note that you have the option to register for the package or for the individual sessions if that is more appropriate for your business objectives.

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Session 1 – Business Concepts

Business Concepts – First of the four part business planning series. In this course, you will learn a personal business plan model that gives you step-by-step guidance in researching and writing your business plan. This workshop’s topics include: getting in “shape” to start a small business, target marketing, descriptions of products and services.

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Session 2  -Marketing

This workshop covers important marketing concepts such as: What is marketing? What does marketing include? And what makes your product and/or service unique? Other topics include pricing strategies, market information resources, market “positioning,” marketing communications, the difference between features and benefits.

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Session 3 – Financial Projections

This workshop uses exercises to help you better understand financial concepts. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Session 4 – Financing the Business and Feasibility Decision

This final workshop offers information on how to finance your small business. We discuss various sources of funding, credit scoring, and the “5 C’s of Credit.” A bank loan officer will join the workshop to give you an inside view of what a banker is looking for and how he/she assesses your plan.

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