AgConnect

Chester & Delaware County SCORE- Let’s Talk: Product, Price, Place, and Promotion of Your Business

This presentation uses “pearls of wisdom” to highlight the important aspects of the components of marketing—product, price, place, promotion.  It gives examples in increasing detail how to strategically manipulate these components to achieve the overall objectives of the business.  It identifies key questions that must be addressed when developing the marketing section of the Business Plan for the organization.